Tina McManus | Beverly Real Estate, Salem Real Estate, Hamilton Real Estate, Danvers Real Estate


When you’re trying to sell your home, there are a few mistakes that could make or break completing the sale of the home in a timely manner. While some things like a tough market or a home with a lot of extra-special features are out of your immediate control, there are plenty of things that you can do when it comes to selling your home. Read on for expert selling tips on what to avoid when your home is going on the market.


Your Home Is Overpriced


Overpriced homes tend to sit on the market for a longer period of time. This is because buyers can see that the price isn’t right and are waiting for a price drop. It’s so easy to overestimate the value of your home as well. 


When a home sits on the market for a longer period of time, buyers also wonder if there’s something wrong with the home. Was there a botched inspection? Does the home need major work that’s not visible to the naked eye? An idle home sale leaves buyers wondering, and your home still left on the market.


As far as price goes, if your home has been sitting on the market, you’ll need to consider dropping the price in a timely fashion if the price isn’t right. You also should be open to bargaining with buyers. In the grand scheme of selling a home sometimes being stubborn with $5,000 doesn’t pay off in the end. 


You Didn’t Clean Before A Showing


When your home goes on the market, you’ll need to do a deep clean of the home. This could mean shelling out some money for a professional cleaning service. Buyers want to see homes that are in pretty good condition. It’s hard to picture living in a place where there’s a lot of dirt and clutter. If you need to, put some of your stuff in storage for the showing. Buyers need some vision to help them decide on the home that’s right for them. You can help them to find that vision with a spotless house.


Using Subpar Photographs


When it comes to selling your home, you want the best possible photographs to depict your property. Most home buyers start their search online these days and high-quality photographs are the best first impression of your property that you can give. A few cell phone pictures just won’t cut it. If you can’t get professional photographs done to sell your home, you might want to find someone with a more professional camera or a bit of amateur photography skills. Buyers are focusing on the pictures way more than they are the words in descriptions for online listings. Find the best way to give buyers an overview of your property in images with a good impression.


Whether you're looking to buy a house or sell one, a helpful saying to keep in mind is the one about recognizing a duck:

"If it walks like a duck, quacks like a duck, and looks like a duck, then it's a duck!" As silly as that expression may be, there's a lot of wisdom in its message.

The reason it applies to real estate transactions is that people sometimes tend to overlook, justify, and gloss over potential or actual problems that need to be dealt with (and not ignored). Here are some examples, as they relate to home sellers and buyers:

Selling a home: As a home seller, one of the most important things you can do to make your home more appealing and marketable is staging. Not only is it beneficial to apply a fresh coat of paint where needed, but parts of your home may need to be repaired, upgraded, touched up, or cleaned. 

One false assumption home sellers sometimes make it that prospective buyers won't notice or care about broken tiles in the bathroom, peeling paint on the front steps, cracks in the ceiling, or mold in the basement. While there are a lot of factors that help sell a house quickly or cause it to linger on the market for months, sometimes it's the little things that can impact the desirability of a house. If there's an imperfection, flaw, or cosmetic problem in your home that you've been noticing for months or years, there's a good chance prospective buyers will take note of it, too. 

Whenever you can affordably correct a cosmetic problem in your home or property, it will usually be to your advantage as a home seller. If the problem looks like it could be a potential deal breaker, there's a chance it will be.

When you need an objective opinion on matters such as home staging, curb appeal, or increasing the marketability of your home, an experienced real estate agent is often your best source for advice and guidance.

Buying a home: There are a lot of factors that need to be evaluated when searching for your ideal home. While optimism is an essential state of mind to cultivate when you're navigating the sometimes bumpy road of house hunting, it's also important to balance that positive attitude with a drop of caution and skepticism. If you get too caught up in the excitement of buying a new house, you might miss red flags along the way that could lead to future problems or expenses.

By hiring a reputable property inspector to check everything in the house from structural integrity to the condition of mechanical systems, you can be alerted to potential safety hazards, possible water damage, malfunctioning electrical circuitry, and dozens of other issues that need to be identified, and hopefully resolved, before you become the new owner of a house.


While it's not always possible for conditions to be "perfect" when a real estate agent is showing a home for sale, things usually go more smoothly when homeowners are not present.

There are several reasons for this, including the fact that the family's presence at a real estate showing may make the prospect feel self conscious and uncomfortable.

Among other things, the potential buyer may feel like they're intruding and being an imposition. Some buyers also find it harder to concentrate on the many details they need to focus on to evaluate the home.

The ideal scenario happens when house hunters are able to picture themselves as the future owners of your home -- perhaps imagining what it would feel like to cook dinner in your kitchen, entertain guests in your living room, and relax on the back porch. However, when you and your family are there, it makes it more difficult for them to conjure up those images in their mind. So, to the extent that it's possible, it's often a good idea to take the kids out for ice cream or go on a short trip to the mall when a showing of your home is scheduled.

Granted, it may be a little inconvenient -- especially if the visit was set up at the last minute -- but you don't want to unintentionally dissuade someone from making an offer on your house. You never know what might "upset the apple cart!" There's a lot at stake and every prospect is a potential buyer.

Ideally, prospects should feel unpressured, unhurried, and free to express their opinions about what they're seeing. If they feel like they have to weigh their words carefully and be discreet about every reaction, then their discomfort may spill over into their feelings about the house, itself. Since buying a home is often an emotional decision, any negative feelings in the prospect could potentially derail the chances of a purchase offer being made.

Real estate agents not only serve as knowledgeable "tour guides" and objective sources of information for house hunters, but they're also there to accentuate the positive and minimize the negative aspects of a property. One of their main objectives is to put prospects at ease and help them appreciate all the desirable aspects of your home.

There are dozens of details, property features, unique attributes, and flaws that potential buyers are trying to assimilate and remember, so the fewer distractions there are, the better! That's why it makes sense to keep the atmosphere as uncomplicated as possible. It can be a bit of a delicate balance for real estate agents to maintain, but most have the training, experience, and finesse to keep things on an even keel and moving forward!


When prospective buyers stop by to see your house, they're going to be barraged by a variety of sights, sounds, and smells. Some of these sensations will immediately capture their attention, while others may register on a subconscious level.

The encouraging thing to keep in mind is that you can control many aspects of how visitors experience your home.

Here are a few quick tips for making your home as appealing as possible:

Flower arrangements can add a touch of freshness and eye appeal to both the interior and exterior of your home and property. They can also infuse the air with an appealing fragrance, which can make a positive impression on potential buyers. One cautionary note is that wilted or tired-looking floral displays are not going to have the same positive impact as fresh, vibrant ones. Also keep in mind that some flowers smell more appealing than others. Most people generally prefer subtle fragrances, rather than overpowering smells! If the season and your climate permit it, placing hanging baskets of colorful flowers on your front porch and other locations can add immensely to the visual appeal of your property.

Make sure all surfaces are sparklingly clean! Imagine a prospect reaching for a house flyer or information sheet about your home, and finding that the paper was stuck to the kitchen counter! You also don't want them feeling a sticky or wet sensation when they touch or lean their elbow on a counter, tabletop, or refrigerator handle! The same rule-of-thumb can be applied to floor surfaces. If there are sticky spots, stains, or visible spills on the floor, you can be sure that's going to negatively impact a prospect's opinion of your home. It's not easy to keep your home spotless when it's on the market (or at any other time), but if you prioritize areas like floor, countertops, and sinks, then you'll be much less likely to overlook common problem areas. Eliminating pet odors, laundry smells, mold, and mildew will also make your home a much more inviting and appealing place for house hunters, real estate agents, and other visitors.

Reduce household noises whenever possible. Noises, such as squeaky hinges, loud HVAC systems, or rumbling garage doors can imply several things to prospective home buyers -- all of which are undesirable! Low-cost, DIY solutions to these problems are often available, although in some cases, it might be necessary to call a repairman or service person to check out your operating systems and make needed adjustments.

There are a lot of things to be aware of when you sell your house, but if you approach different tasks in a systematic, methodical way, you'll be much more likely to remember the important stuff and avoid sticky situations that could undermine your chances for getting your house sold quickly!




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